Clark College’s Bee Campus Initiative
MARKETING CAMPAIGN DESIGN
This series of projects was created to promote Clark College’s Bee Campus Initiative in Vancouver, Washington. The goal was to encourage student participation and raise awareness about the importance of pollinator conservation through cohesive, eye-catching design.
The first project involved designing a promotional poster that captured attention with vibrant colors and impactful imagery. The poster successfully conveyed the initiative’s message and inspired students to join the committee.
To extend the campaign’s reach, a t-shirt design was created to further promote the Bee Campus message. The design works across various apparel items, serving as both an enrollment gift for committee members and as merchandise available for purchase, helping to support and spread the cause.
A mailer was also designed to maintain consistency in branding and messaging, ensuring all campaign materials worked together to create a unified and recognizable identity for the initiative.



